The tipping point :
Gladwell, Malcolm, 1963-
The tipping point : how little things can make a big difference / Malcolm Gladwell. - 1st ed. - 279 p. ; 20 cm.
Originally published: Great Britain : Little, Brown, c2000.
Includes bibliographical references (p. [260]-270) and index.
The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe -- Endnotes -- Acknowledgements -- Index.
Ideas, products, messages and behaviors "spread just like viruses do." Behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes.
9780349113463 (pbk.) Rs299.00 UKP 9.99
99047576
Social psychology.
Contagion (Social psychology)
Causation.
Context effects (Psychology)
HM1033 / .G53 2000
302 GLA / 012429
The tipping point : how little things can make a big difference / Malcolm Gladwell. - 1st ed. - 279 p. ; 20 cm.
Originally published: Great Britain : Little, Brown, c2000.
Includes bibliographical references (p. [260]-270) and index.
The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe -- Endnotes -- Acknowledgements -- Index.
Ideas, products, messages and behaviors "spread just like viruses do." Behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes.
9780349113463 (pbk.) Rs299.00 UKP 9.99
99047576
Social psychology.
Contagion (Social psychology)
Causation.
Context effects (Psychology)
HM1033 / .G53 2000
302 GLA / 012429