The internet trap :
Mukherjee, Ashesh,
The internet trap : five costs of living online / Ashesh Mukherjee. - xxvii, 161 pages ; 20 cm
Includes bibliographical references (pages 141-155) and index.
Cover; Contents; Preface; 1 Too Many Temptations; 2 Too Much Information; 3 Too Much Customization; 4 Too Many Comparisons; 5 Too Little Privacy; 6 Conclusion; Acknowledgments; References; Index.
Ashesh Mukherjee uses the latest research in consumer psychology to highlight five hidden costs of living online: too many temptations, too much information, too much customization, too many comparisons, and too little privacy. The book provides actionable solutions to minimize these costs. This book provides a new perspective on the dark side of the internet, and gives readers the tools to become a smart user of the internet.
9789353333027 (paperback) Rs295.00
2018304586
Internet--Psychological aspects.
Internet--Social aspects.
Social media--Psychological aspects.
Social media--Social aspects.
Internet addiction.
Social media addiction.
BUSINESS & ECONOMICS / Marketing.
PSYCHOLOGY.
TECHNOLOGY & ENGINEERING / Social Aspects.
Internet addiction.
Internet--Psychological aspects.
Internet--Social aspects.
Social media addiction.
Electronic Commerce
Digitalisierung
Privatsphäre
Datenschutz
Social Media
Informationsüberlastung
Internet
Psychologische aspecten
05.20 communication and society.
302.231 MUK / 013761
The internet trap : five costs of living online / Ashesh Mukherjee. - xxvii, 161 pages ; 20 cm
Includes bibliographical references (pages 141-155) and index.
Cover; Contents; Preface; 1 Too Many Temptations; 2 Too Much Information; 3 Too Much Customization; 4 Too Many Comparisons; 5 Too Little Privacy; 6 Conclusion; Acknowledgments; References; Index.
Ashesh Mukherjee uses the latest research in consumer psychology to highlight five hidden costs of living online: too many temptations, too much information, too much customization, too many comparisons, and too little privacy. The book provides actionable solutions to minimize these costs. This book provides a new perspective on the dark side of the internet, and gives readers the tools to become a smart user of the internet.
9789353333027 (paperback) Rs295.00
2018304586
Internet--Psychological aspects.
Internet--Social aspects.
Social media--Psychological aspects.
Social media--Social aspects.
Internet addiction.
Social media addiction.
BUSINESS & ECONOMICS / Marketing.
PSYCHOLOGY.
TECHNOLOGY & ENGINEERING / Social Aspects.
Internet addiction.
Internet--Psychological aspects.
Internet--Social aspects.
Social media addiction.
Electronic Commerce
Digitalisierung
Privatsphäre
Datenschutz
Social Media
Informationsüberlastung
Internet
Psychologische aspecten
05.20 communication and society.
302.231 MUK / 013761