Entrepreneurship, innovation and sustainable growth :
Asgary, Nader H.,
Entrepreneurship, innovation and sustainable growth : opportunities and challenges / Nader H. Asgary and Emerson A. Maccari. - xvii, 324 pages ; 26 cm
Includes bibliographical references and index.
IntroductionIntroductory chapter: entrepreneurial discovery, creationary, and business model development PART I: The environment and entrepreneurship 1 Entrepreneurship and development in the era of globalization2 Cultural context, entrepreneurship, and development 3 Technology, communications, and entrepreneurship PART II: Individual characteristics and training 4 Personality, experience, and training 5 Creativity, innovation, and development PART III: The organization6 Institutions, governance, and strategy7 Ethics and corporate social responsibility PART IV: Process8 Marketing, technology, and entrepreneurship 9 Financing opportunities and challenges 10 Essentials of bookkeeping Index
"Entrepreneurship and innovation play a vital role in fostering sustainable development. Advances in technology and communications have both transformed the process of business as well as strengthened the role of entrepreneurship in developed and developing countries. This important book is the first to provide the fundamental concepts and applications for faculty and students in this field, and also serves as a professional reference for practicing entrepreneurs and policymakers. Each chapter provides a clear guide to the conceptual and practical elements that characterise entrepreneurship and the process of new venture formation, including functional strategies in key areas such as marketing, information technology, human resources management, and accounting and finance. Questions and exercises are presented throughout in order to encourage discussion and problem-solving. A quick summary of the important concepts and definitions are also provided. Keeping practicality as the book's core aim, all chapters include a long case study to set the scene and then draw upon shorter cases from both developing and developed countries to reinforce key learning objectives and the real-world application of the book's core concepts"--
9780367204631 (paperback)
2019033584
Entrepreneurship.
Sustainable development.
Technological innovations--Economic aspects.
HB615
658.408 ASG / 016028
Entrepreneurship, innovation and sustainable growth : opportunities and challenges / Nader H. Asgary and Emerson A. Maccari. - xvii, 324 pages ; 26 cm
Includes bibliographical references and index.
IntroductionIntroductory chapter: entrepreneurial discovery, creationary, and business model development PART I: The environment and entrepreneurship 1 Entrepreneurship and development in the era of globalization2 Cultural context, entrepreneurship, and development 3 Technology, communications, and entrepreneurship PART II: Individual characteristics and training 4 Personality, experience, and training 5 Creativity, innovation, and development PART III: The organization6 Institutions, governance, and strategy7 Ethics and corporate social responsibility PART IV: Process8 Marketing, technology, and entrepreneurship 9 Financing opportunities and challenges 10 Essentials of bookkeeping Index
"Entrepreneurship and innovation play a vital role in fostering sustainable development. Advances in technology and communications have both transformed the process of business as well as strengthened the role of entrepreneurship in developed and developing countries. This important book is the first to provide the fundamental concepts and applications for faculty and students in this field, and also serves as a professional reference for practicing entrepreneurs and policymakers. Each chapter provides a clear guide to the conceptual and practical elements that characterise entrepreneurship and the process of new venture formation, including functional strategies in key areas such as marketing, information technology, human resources management, and accounting and finance. Questions and exercises are presented throughout in order to encourage discussion and problem-solving. A quick summary of the important concepts and definitions are also provided. Keeping practicality as the book's core aim, all chapters include a long case study to set the scene and then draw upon shorter cases from both developing and developed countries to reinforce key learning objectives and the real-world application of the book's core concepts"--
9780367204631 (paperback)
2019033584
Entrepreneurship.
Sustainable development.
Technological innovations--Economic aspects.
HB615
658.408 ASG / 016028