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Why we buy :

Underhill, Paco.

Why we buy : the science of shopping / Paco Underhill. - New York : Simon & Schuster, c1999. - 255 p. ; 22 cm.

Includes index.

ISBN: 0684849149 (pbk.) $15.00 9780684849140 (pbk.)

Subjects--Topical Terms:
Marketing research.
Consumer behavior.
Shopping.

Dewey Class. No.: 658.834 UND / 001271

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