Hindustan Unilever's "Pureit" water purifier /
Rangan, V. Kasturi.
Hindustan Unilever's "Pureit" water purifier / V. Kasturi Rangan & Mona Sinha. - Revised: April 3, 2013. - Boston, MA : Harvard Business School, 2012. - 26 p. : ill. ; 30 cm.
Includes bibliographical references (p. 26).
The case asks students to formulate a strategy to respond to various competitive threats to its Pureit Water purifier, launched in 2008, targeted at millions of low-income Indian consumers who did not have access to safe drinking water. The case describes in detail the product development and launch process that required HUL, the $3.5 billion Indian subsidiary, to innovate on many different fronts. It details competitive actions since the launch to set the stage for what the company should do next.
9-511-067 Harvard Business School Case
Multinational Firms and Management Marketing Strategy Product Launch Product Development Social Enterprise Competitive Strategy India.
/ CS0019
Hindustan Unilever's "Pureit" water purifier / V. Kasturi Rangan & Mona Sinha. - Revised: April 3, 2013. - Boston, MA : Harvard Business School, 2012. - 26 p. : ill. ; 30 cm.
Includes bibliographical references (p. 26).
The case asks students to formulate a strategy to respond to various competitive threats to its Pureit Water purifier, launched in 2008, targeted at millions of low-income Indian consumers who did not have access to safe drinking water. The case describes in detail the product development and launch process that required HUL, the $3.5 billion Indian subsidiary, to innovate on many different fronts. It details competitive actions since the launch to set the stage for what the company should do next.
9-511-067 Harvard Business School Case
Multinational Firms and Management Marketing Strategy Product Launch Product Development Social Enterprise Competitive Strategy India.
/ CS0019