Business-driven research at IBM research India /
Shih, Willy.
Business-driven research at IBM research India / [Case study] Willy Shih (et al.). - Revised: July 25, 2012. - Boston, MA : Harvard Business School, 2012. - 12 p. : ill, map ; 30 cm.
Includes bibliographical references (p. 12).
What is the right mix between business-driven and pure research? This case considers the question in the setting of IBM Research India, where a management push for balance between exploratory research and the fulfillment of business needs meets some resistance from employees who were accustomed to so-called pure basic research. The case looks at the Spoken Web project, a good example of use-inspired research for which management has yet to develop a viable business plan.
9-612-076 Harvard Business School Case
Emerging markets Information management Project management R&D Technological planning
/ CS0009
Business-driven research at IBM research India / [Case study] Willy Shih (et al.). - Revised: July 25, 2012. - Boston, MA : Harvard Business School, 2012. - 12 p. : ill, map ; 30 cm.
Includes bibliographical references (p. 12).
What is the right mix between business-driven and pure research? This case considers the question in the setting of IBM Research India, where a management push for balance between exploratory research and the fulfillment of business needs meets some resistance from employees who were accustomed to so-called pure basic research. The case looks at the Spoken Web project, a good example of use-inspired research for which management has yet to develop a viable business plan.
9-612-076 Harvard Business School Case
Emerging markets Information management Project management R&D Technological planning
/ CS0009