Kotler on marketing : (Record no. 1835)

MARC details
000 -LEADER
fixed length control field 02239 a2200217 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240612163244.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130220b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780684860473 (pbk.)
Terms of availability Rs725.25
040 ## - CATALOGING SOURCE
Original cataloging agency Indian Institute for Human Settlements-Bangalore
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 658.8 KOT
Item number 001733
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
245 10 - TITLE STATEMENT
Title Kotler on marketing :
Remainder of title how to create, win and dominate markets /
Statement of responsibility, etc Philip Kotler.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London :
Name of publisher, distributor, etc The Free Press,
Date of publication, distribution, etc 2000.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 255 p. :
Other physical details ill. ;
Dimensions 25 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 229-233) and indexes.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Pt. 1. Strategic Marketing. 1. Building Profitable Businesses Through World-Class Marketing. 2. Using Marketing to Understand, Create, Communicate, and Deliver Value. 3. Identifying Market Opportunities and Developing Targeted Value Offerings. 4. Developing Value Propositions and Building Brand Equity<br/>Pt. 2. Tactical Marketing. 5. Developing and Using Market Intelligence. 6. Designing the Marketing Mix. 7. Acquiring, Retaining, and Growing Customers. 8. Designing and Delivering More Customer Value<br/>Pt. 3. Administrative Marketing. 9. Planning and Organizing for More Effective Marketing. 10. Evaluating and Controlling Marketing Performance<br/>Pt. 4. Transformational Marketing. 11. Adapting to the New Age of Electronic Marketing<br/>Characteristics, Success Strategies, and Marketing Department Roles in Different Types of Industrial Businesses.
520 ## - SUMMARY, ETC.
Summary, etc Kotler on Marketing offers his essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium. Through Kotler's profound insights you will quickly update your skills and knowledge of the new challenges and opportunities posed by hypercompetition, globalization, and the Internet. Perhaps most important, Kotler on Marketing can be read as a penetrating book-length discourse on the 14 questions asked most frequently by managers during the 20-year history of Kotler's worldwide lectures. You will gain a new understanding of such age-old conundrums as how to select the right market segments or how to compete against lower-price competitors.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Indian Institute for Human Settlements, Bangalore Indian Institute for Human Settlements, Bangalore 04/01/2013 2/BI/6030 726.00 2 3 658.8 KOT 001733 001733 19/11/2013 15/10/2013 577.00 15/01/2013 Book