MARC details
| 000 -LEADER |
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| fixed length control field |
02823nam a22002897a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221222115844.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
221028b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781787634220 (pbk.) |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
Indian Institute for Human Settlements-Bangalore |
| Description conventions |
rda |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Classification number |
001.4226 HEA |
| Item number |
018223 |
| 100 10 - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Heath, Chip, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Making numbers count : |
| Remainder of title |
the art and science of communicating numbers / |
| Statement of responsibility, etc |
by Chip Heath & Karla Starr. |
| 264 10 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London : |
| Name of producer, publisher, distributor, manufacturer |
Bantam Press ; |
| Date of production, publication, distribution, manufacture, or copyright notice |
2022. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 182 pages : |
| Other physical details |
illustrations (some color) ; |
| Dimensions |
22 cm |
| 336 ## - Content type term (R) |
|---|
| Source (NR) |
rdacontent |
| Content type term (R) |
text |
| Content type code (R) |
txt |
| 337 ## - Media Type (R) |
|---|
| Source (NR) |
rdamedia |
| Media type term (R) |
unmediated |
| Media type code (R) |
n |
| 338 ## - Carrier Type (R) |
|---|
| Source (NR) |
rdacarrier |
| Carrier type term (R) |
volume |
| Carrier type code (R) |
nc |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Translate everything, favor user-friendly numbers. Translate everything ; Avoid numbers : perfect translations don't need numbers ; Try focusing on 1 at a time ; Favor user-friendly numbers<br/>To help people grasp your numbers, ground them in the familiar, concrete, and human scale. Find your fathom : help people understand through simple, familiar comparisons ; Convert abstract numbers into concrete objects ; Recast your number into different dimensions : try time, space, distance, money, and Pringles ; Human scale : use the Goldilocks principle to make your numbers just right<br/>Use emotional numbers (surprising and meaningful) to move people to think and act differently. Florence Nightingale avoids dry statistics by using transferred emotion ; Comparatives, superlatives, and category jumpers ; Emotional amplitude : selecting combos that hit the right notes together ; Make it personal : "This is about you" ; Bring your number into the room with a demonstration ; Avoid numbing by converting your number to a process that unfolds over time ; Offer an encore ; Make people pay attention by crystalizing a pattern, then breaking it<br/>Build a scale model. Map the landscape by finding the landmarks ; Build a scale model you can work with ; Epilogue: The value of numbers<br/>Appendix: Making your numbers user-friendly |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Understanding numbers is essential -- but humans aren't built to understand them. Chip Heath outlines specific principles that reveal how to translate a number into our brain's language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that people click in and say "Wow, now I get it!" This book will help math-lovers and math-haters alike translate the numbers that animate our world - allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society." |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Visual communication. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Information visualization. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Number concept. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication in mathematics. |
| 700 10 - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Starr, Karla., |
| Relator term |
author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |
