Hindustan Unilever's "Pureit" water purifier / (Record no. 4491)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01321nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140821144004.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140821b xxu||||| |||| 00| 0 eng d |
| 024 ## - OTHER STANDARD IDENTIFIER | |
| Source of number or code | Harvard Business School Case |
| Standard number or code | 9-511-067 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Indian Institute for Human Settlements-Bangalore |
| Description conventions | rda |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | CS0019 |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rangan, V. Kasturi. |
| 245 10 - TITLE STATEMENT | |
| Title | Hindustan Unilever's "Pureit" water purifier / |
| Statement of responsibility, etc | V. Kasturi Rangan & Mona Sinha. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Revised: April 3, 2013. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston, MA : |
| Name of publisher, distributor, etc | Harvard Business School, |
| Date of publication, distribution, etc | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 26 p. : |
| Other physical details | ill. ; |
| Dimensions | 30 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 26). |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The case asks students to formulate a strategy to respond to various competitive threats to its Pureit Water purifier, launched in 2008, targeted at millions of low-income Indian consumers who did not have access to safe drinking water. The case describes in detail the product development and launch process that required HUL, the $3.5 billion Indian subsidiary, to innovate on many different fronts. It details competitive actions since the launch to set the stage for what the company should do next. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Multinational Firms and Management |
| -- | Marketing Strategy |
| -- | Product Launch |
| -- | Product Development |
| -- | Social Enterprise |
| -- | Competitive Strategy |
| -- | India. |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sinha, Mona. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Case Study |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Indian Institute for Human Settlements, Bangalore | Indian Institute for Human Settlements, Bangalore | 21/08/2014 | HBSP/6678361/25/07/2014 | 6.93 | CS0019 | CS0019 | 21/08/2014 | 21/08/2014 | Case Study |