MARC details
| 000 -LEADER |
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| fixed length control field |
03021cam a22003738i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
18746624 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20160905105759.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150817s2016 nyu b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2015031688 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780857857620 (pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Indian Institute for Human Settlements-Bangalore |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
IIHS |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us--- |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
745.40973 HOU |
| Edition number |
23 |
| Item number |
008862 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Houze, Rebecca, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
New mythologies in design and culture : |
| Remainder of title |
reading signs and symbols in the visual landscape / |
| Statement of responsibility, etc |
by Rebecca Houze. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Bloomsbury Academic, |
| Date of publication, distribution, etc |
2016. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 260 pages, 8 unnumbered pages of plates : |
| Other physical details |
illustrations (black and white, and colour) ; |
| Dimensions |
24 cm. |
| 336 ## - Content type term (R) |
|---|
| Content type term (R) |
text |
| Source (NR) |
rdacontent |
| 337 ## - Media Type (R) |
|---|
| Media type term (R) |
unmediated |
| Source (NR) |
rdamedia |
| 338 ## - Carrier Type (R) |
|---|
| Carrier type term (R) |
volume |
| Source (NR) |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Machine generated contents note: -- Acknowledgements -- List of Figures -- Introduction -- 1. Green -- 2. Gateway -- 3. Bull's-Eye! -- 4. I is for Indian -- 5. The False Mirror -- 6. One State Two State, Red State Blue State -- 7. DS -- 8. Sports and Leisure -- 9. The Grid -- Conclusion -- Index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Taking as its point of departure Roland Barthes'classic series of essays, Mythologies, Rebecca Houze presents an exploration of signs and symbols in the visual landscape of postmodernity. In nine chapters Houze considers a range of contemporary phenomena, from the history of sustainability to the meaning of sports and children's building toys. Among the ubiquitous global trademarks she examines are BP, McDonald's, and Nike. What do these icons say to us today? What political and ideological messages are hidden beneath their surfaces? Taking the idea of myth in its broadest sense, the individual case studies employ a variety of analytic methods derived from linguistics, psychoanalysis, anthropology, sociology, and art history. In their eclecticism of approach they demonstrate the interdisciplinarity of design history and design studies. Just as Barthes' meditations on culture concentrated on his native France, New Mythologies is rooted in the author's experience of living and teaching in the United States. Houze's reflections encompass both contemporary American popular culture and the history of American industry, with reference to such foundational figures as Thomas Jefferson and Walt Disney. The collection provides a point of entry into today's complex postmodern or post-postmodern world, and suggests some ways of thinking about its meanings, and the lessons we might learn from it"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication in design |
| Geographic subdivision |
United States. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Design |
| General subdivision |
Social aspects |
| Geographic subdivision |
United States. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Signs and symbols |
| Geographic subdivision |
United States. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
DESIGN / History & Criticism. |
| Source of heading or term |
bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
DESIGN / Product. |
| Source of heading or term |
bisacsh |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |
