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Media, culture and society : an introduction / Paul Hodkinson.

By: Material type: TextTextPublisher: Thousand Oaks, CA : Sage Ltd., 2016Edition: 2nd editionDescription: xi, 326 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781473902367 (pbk.)
  • 9781473902350 (hbk.)
Subject(s): DDC classification:
  • 23 302.23 HOD 010511
Online resources:
Contents:
Chapter 1: Introduction PART ONE: ELEMENTS OF MEDIA Chapter 2: Media Technologies Chapter 3: Media Industry Chapter 4: Media Content Chapter 5: Media Users PART TWO: MEDIA, POWER AND CONTROL Chapter 6: Media as Manipulation: Marxism and Ideology Chapter 7: Construction of News Chapter 8: Public Service or Personal Entertainment? Controlling Media Orientation Chapter 9: Advertising: Emergence, Expansion and Transformation Chapter 10: Decline of the National Public: Digitalization, Commercialization and Fragmentation PART THREE: MEDIA, IDENTITY AND CULTURE Chapter 11: Media, Community and Difference: From Mass Stigmatization to Grassroots Identity Groups Chapter 12: Media, Race and Ethnicity Chapter 13: Media, Gender and Sexuality Chapter 14: Saturation, Fluidity and Loss of Meaning
Summary: Paul Hodkinson's bestseller is back, once again exploring the concepts and complexities of the media in an accessible, balanced, and engaging style. Additions to the second edition include: A new chapter on advertising and sponsorship. Extensive revision and updating throughout all chapters. New material on technologies, censorship, online news, fan cultures and representations of poverty. Greater emphasis on and examples of digital, interactive and mobile media throughout. Fully reworked chapter on media, community and difference. Up-to-date examples covering everything from social media, contemporary advertising, news events and mobile technologies, to representations of class, ethnicity and gender. Combining a critical survey of the field with a finely judged assessment of cutting-edge developments, this second edition cements its reputation as the 'must have' text for any undergraduate student studying media, culture and society.
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Holdings
Item type Current library Call number Status Date due Barcode
Book Book Indian Institute for Human Settlements, Bangalore 302.23 HOD 010511 (Browse shelf(Opens below)) Available 010511

Chapter 1: Introduction PART ONE: ELEMENTS OF MEDIA Chapter 2: Media Technologies Chapter 3: Media Industry Chapter 4: Media Content Chapter 5: Media Users PART TWO: MEDIA, POWER AND CONTROL Chapter 6: Media as Manipulation: Marxism and Ideology Chapter 7: Construction of News Chapter 8: Public Service or Personal Entertainment? Controlling Media Orientation Chapter 9: Advertising: Emergence, Expansion and Transformation Chapter 10: Decline of the National Public: Digitalization, Commercialization and Fragmentation PART THREE: MEDIA, IDENTITY AND CULTURE Chapter 11: Media, Community and Difference: From Mass Stigmatization to Grassroots Identity Groups Chapter 12: Media, Race and Ethnicity Chapter 13: Media, Gender and Sexuality Chapter 14: Saturation, Fluidity and Loss of Meaning

Paul Hodkinson's bestseller is back, once again exploring the concepts and complexities of the media in an accessible, balanced, and engaging style. Additions to the second edition include: A new chapter on advertising and sponsorship. Extensive revision and updating throughout all chapters. New material on technologies, censorship, online news, fan cultures and representations of poverty. Greater emphasis on and examples of digital, interactive and mobile media throughout. Fully reworked chapter on media, community and difference. Up-to-date examples covering everything from social media, contemporary advertising, news events and mobile technologies, to representations of class, ethnicity and gender. Combining a critical survey of the field with a finely judged assessment of cutting-edge developments, this second edition cements its reputation as the 'must have' text for any undergraduate student studying media, culture and society.

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