Case study research : core skill sets in using 15 genres / by Arch G. Woodside Boston College, Chestnut Hill, MA, USA.

Includes bibliographical references (pages 501-530) and index.

Building theory from case study research -- Bridging the chasm between survey and case study research -- Storytelling theory and research -- Creating visual narrative art for decoding stories -- Subjective and confimatory personal introspection -- Overcoming the illusion of conscious will and self-fabrication -- Using the Forced Metaphor-Elicitation Technique (FMET) in subjective personal introspections about self -- Surfacing executives interpretations of self and the roles of co-workers in enacting front and back stage strategies -- Personal exchanges, social behavior, conversation analysis and face-to-face talk -- Exchange (talk) behavior in natural settings: an exposition of variable based analysis of case study -- Constructing thick descriptions of marketers' and buyers' decision processes in business-to-business exchange relationships -- Case study research on means-end laddering chains -- Building in degrees of freedom analysis in case study research: empirical positivistic testing of data to alernative theories -- Applying the long interview in case study research -- Tipping-point modeling in case study research -- Participant observation research in organizational behavior -- Systems thining and system dynamics modeling -- Visualizing matching generalizing: case identification hypotheses and case-level data analysis -- Fuzzy set social science and qualitative comparative analysis -- Constructing cased-based macro models: cultures' consequences on entrepreneurship, innovation, and quality-of-life -- Conclusions: principles for doing case study research.

Case Study Research: Core Skill Sets in Using 15 Genres examines the processes involved in conducting case research in a number of genres including participant observation, fuzzy set social science, system dynamics, decision systems analysis, forced metaphor elicitation technique, ethnographic decision tree modeling, mapping strategic thinking, the historical method, storytelling research and conversational analysis. The book reviews and applies the best literature on case study methods from a number of disciplines providing a strong rationale for adopting case study research methods alone or in mixed-methods. This fully revised and updated second edition employs a broad and deep coverage of multiple case study research genres to comprehensively explore the topic.