Qualitative research methods for media studies / Bonnie S. Brennen.

By:

Brennen, Bonnie [author.]

Material type: Text

TextPublisher: New York : Routledge, 2017Edition: Second editionDescription: vii, 246 pages ; 23 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781138219229 (pbk.)
9781138219212 (hbk.)

Subject(s):

Mass media -- Research -- Methodology

DDC classification:

302.23072 BRE 23 011812

Contents:

Machine generated contents note: ch. 1 Getting Started Quantitative vs. Qualitative Research The Development of Qualitative Research Conceptual Orientations ch. 2 Doing Qualitative Research Common Qualitative and Quantitative Terms The Ethics of Qualitative Research The Qualitative Research Process Choosing a Research Topic Crafting Research Questions Gathering and Analyzing Evidence Using Big Data Crafting a Research Report ch. 3 Interviewing Qualitative Interviews Ethical Considerations Using Qualitative Interviews Conceptualizing a Study Designing a Study Conducting Interviews Interviewing Techniques Transcribing Interviews Analyzing the Information Verifying Information Writing a Research Report Interviewing Exercises ch. 4 Focus Groups The Development of Focus Groups Contemporary Focus Groups The Role of a Moderator Facilitators' Communication Strategies Recruiting Participants Contents note continued: Dealing With Difficult Participants The Focus Group Process Focus Group Research Focus Group Exercises ch. 5 History Traditional vs. Cultural History Media History The Method of History Collecting Historical Evidence Types of Historical Materials Evaluating Historical Evidence Research Using History Historical Methods Exercises ch. 6 Oral History Technique of Oral History Interview Strategies Learning to Listen The Editing Process Research Using Oral History Transcripts Oral History Exercises ch. 7 Ethnography and Participant Observation Thick Description Ethnography in Media Studies Digital Ethnography Participant Observation Participant Observation Through Avatar Field Notes Reflexivity Analyzing and Interpreting Ethnographic Material Research Using Ethnography Contents note continued: Participant Observation Exercises ch. 8 Textual Analysis What is a Text? The Development of Textual Analysis The Influence of Semiotics Theory and Interpretation Encoding and Decoding Ideological Analysis Genre Analysis Rhetorical Analysis Using New Technologies in Textual Analysis Research Using Textual Analysis Textual Analysis Exercises.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	Indian Institute for Human Settlements, Bangalore	302.23072 BRE 016735 (Browse shelf(Opens below))	Available		016735
Book	Indian Institute for Human Settlements, Bangalore	302.23072 BRE 011812 (Browse shelf(Opens below))	Available		011812

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Previous	302.2301 BER 005227 Media analysis techniques /	302.230684 ANA 010588 The content trap :	302.230711 MED 008616 The media teacher's handbook /	302.23072 BRE 011812 Qualitative research methods for media studies /	302.23072 BRE 016735 Qualitative research methods for media studies /	302.23072 SWA 016139 The illustrated guide to the content analysis research project /	302.230727 DAY 010823 Media metrics :	Next

Includes bibliographical references and index.

Machine generated contents note: ch. 1 Getting Started
Quantitative vs. Qualitative Research
The Development of Qualitative Research
Conceptual Orientations
ch. 2 Doing Qualitative Research
Common Qualitative and Quantitative Terms
The Ethics of Qualitative Research
The Qualitative Research Process
Choosing a Research Topic
Crafting Research Questions
Gathering and Analyzing Evidence
Using Big Data
Crafting a Research Report
ch. 3 Interviewing
Qualitative Interviews
Ethical Considerations
Using Qualitative Interviews
Conceptualizing a Study
Designing a Study
Conducting Interviews
Interviewing Techniques
Transcribing Interviews
Analyzing the Information
Verifying Information
Writing a Research Report
Interviewing Exercises
ch. 4 Focus Groups
The Development of Focus Groups
Contemporary Focus Groups
The Role of a Moderator
Facilitators' Communication Strategies
Recruiting Participants
Contents note continued: Dealing With Difficult Participants
The Focus Group Process
Focus Group Research
Focus Group Exercises
ch. 5 History
Traditional vs. Cultural History
Media History
The Method of History
Collecting Historical Evidence
Types of Historical Materials
Evaluating Historical Evidence
Research Using History
Historical Methods Exercises
ch. 6 Oral History
Technique of Oral History
Interview Strategies
Learning to Listen
The Editing Process
Research Using Oral History Transcripts
Oral History Exercises
ch. 7 Ethnography and Participant Observation
Thick Description
Ethnography in Media Studies
Digital Ethnography
Participant Observation
Participant Observation Through Avatar
Field Notes
Reflexivity
Analyzing and Interpreting Ethnographic Material
Research Using Ethnography
Contents note continued: Participant Observation Exercises
ch. 8 Textual Analysis
What is a Text?
The Development of Textual Analysis
The Influence of Semiotics
Theory and Interpretation
Encoding and Decoding
Ideological Analysis
Genre Analysis
Rhetorical Analysis
Using New Technologies in Textual Analysis
Research Using Textual Analysis
Textual Analysis Exercises.

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