Writing health communication : an evidence-based guide / edited by Charles Abraham & Marieke Kools.
Material type:
TextPublisher: London ; Thousand Oaks, Calif. : SAGE, 2012Description: xv, 175 pages., [4] p. plates : illustrations. (some colour.) ; 25 cmContent type: - text
- unmediated
- volume
- 9781847871862 (paperback).
- 808.06661 WRI 23 013593
| Item type | Current library | Call number | Status | Date due | Barcode |
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Book
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Indian Institute for Human Settlements, Bangalore | 808.06661 WRI 013593 (Browse shelf(Opens below)) | Available | 013593 |
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| 808.0665 SCH 013797 Writing science : | 808.06661 BOL 000575 Reflective practice : | 808.06661 BOL 015734 Reflective practice : | 808.06661 WRI 013593 Writing health communication : | 808.06665 CUN 015576 The business style handbook : | 808.06665 JOV 015630 English at work : | 808.06665 MIN 002972 The pyramid principle : |
Includes bibliographical references and index.
Introduction : steps towards writing effective educational text / Marieke Kools and Charles Abraham -- Designing easy-to-read text / James Hartley -- Making written materials easy to understand / Marieke Kools -- Making written materials easy to use / Marieke Kools -- Using graphics effectively in text / Patricia Wright -- Developing evidence-based content for health promotion materials / Charles Abraham -- Mapping change mechanisms onto behaviour change techniques : a systematic approach to promoting behaviour change through text / Charles Abraham -- Planning to frighten people? Think again! / Robert A. C. Ruiter and Gerjo Kok -- Message framing / Marieke Q. Werrij ... [et al.] -- Computer-tailoring of health promotion messages / Johannes Brug and Anke Oenema -- Conclusions and recommendations / Charles Abraham and Marieke Kools.
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