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Jab, jab, jab, right hook : how to tell your story in a noisy, social world / Gary Vaynerchuk.

By: Material type: TextTextPublisher: New York, NY : Harper Business, an imprint of HarperCollins Publishers, 2013Edition: First editionDescription: xx, 195 pages : illustrations (some color) ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780062273062 (hardback.)
Subject(s): DDC classification:
  • 658.872 VAY 23 016172
LOC classification:
  • HF5415.1265 .V39 2013
Other classification:
  • BUS043000 | BUS025000 | BUS090010
Online resources: Summary: "New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't.Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices--content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr"--
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Holdings
Item type Current library Call number Status Date due Barcode
Book Book Indian Institute for Human Settlements, Bangalore On Display 658.872 VAY 016172 (Browse shelf(Opens below)) Available 016172
Browsing Indian Institute for Human Settlements, Bangalore shelves, Shelving location: On Display Close shelf browser (Hides shelf browser)
658.7 BUR 016212 Proactive purchasing in the supply chain : 658.8 PUL 016055 Epic content marketing : 658.812 BER 016811 The ends game : 658.872 VAY 016172 Jab, jab, jab, right hook : 688.725 LYL 017065 The LEGO neighborhood book : build your own town! / 701.03 BOY 017139 Visual culture / 711.4 BIR 016136 Net-positive design and sustainable urban development /

Includes bibliographical references (pages 189-195).

"New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't.Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices--content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr"--

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