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The long tail : how endless choice is creating unlimited demand / Chris Anderson.
Material type:
TextPublisher: London : Business Books, 2006Description: xii, 238 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 9781844138500 (hbk.)
- 23 658.802 AND 016663
| Item type | Current library | Call number | Status | Date due | Barcode |
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Indian Institute for Human Settlements, Bangalore | 658.802 AND 016663 (Browse shelf(Opens below)) | Available | 016663 |
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| 658.8 LEV 005354 Marketing myopia / | 658.8 PUL 016055 Epic content marketing : | 658.8 SER 000798 Services in emerging markets / | 658.802 AND 016663 The long tail : how endless choice is creating unlimited demand / | 658.802 BLA 018880 Integrated marketing communication : creative strategy from idea to implementation / | 658.802 KIM 010586 Blue ocean strategy : | 658.802 SMI 018603 Marketing communications : an integrated approach / |
Includes bibliographical references and index.
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