Corporate communication through social media : strategies for managing reputation / by Asha Kaul & Vidhi Chaudhri.
Material type: TextPublisher: London : SAGE, 2017Description: xvi, 223 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 9789386446190 (pbk.)
- 659.202854678 KAU 23 018923
- HD59 .K38 2017
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Book | Indian Institute for Human Settlements, Bangalore | 659.202854678 KAU 018923 (Browse shelf(Opens below)) | Available | 018923 |
Includes index.
The new anthem for open source branding : paradox of gaining resonance and ceding control -- On demand marketing : social selling, customer engagement and advocacy -- Social media @ work : employees as reputation agents -- Influence of social media on crisis communication -- Under the microscope : corporate responsibility in a social-mediated era -- Measuring the $ spend on social media -- Epilogue -- Index.
English.
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