Predictably irrational : the hidden forces that shape our decisions / Dan Ariely.
Material type:
TextPublisher: New York, NY : Harper, 2009Copyright date: ©2008Edition: revised editionDescription: xxii, 280 pages : illustrations ; 20 cmContent type: - text
- unmediated
- volume
- 9780007368549 (pbk.)
- 23 153.83 ARI 021346
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
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Indian Institute for Human Settlements, Bangalore | 153.83 ARI 021346 (Browse shelf(Opens below)) | Available | 021346 |
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| 153.7 SOU 007954 Unflattening / | 153.753 PIN 015873 When : | 153.8 DWE 020077 Mindset : changing the way you think to fulfil your potential / | 153.83 ARI 021346 Predictably irrational : the hidden forces that shape our decisions / | 153.83 DUK 015840 How to decide : | 153.83 GLO 017682 Why it's ok to make bad choices / | 153.83 HAL 021485 Inside the nudge unit : how small changes can make a big difference / |
Includes bibliographical references (pages 259-267) and index.
1. The truth about relativity : why everything is relative, even when it shouldn't be -- 2. The fallacy of supply and demand : why the price of pearls, and everything else, is up in the air -- 3. The cost of zero cost : why we often pay too much when we pay nothing -- 4. The cost of social norms : why we are happy to do things, but not when we are paid to do them -- 5. The influence of arousal : why hot is much hotter than we realize -- 6. The problem of procrastination and self-control : why we can't make ourselves do what we want to do -- 7. The high price of ownership : why we overvalue what we have -- 8. Keeping doors open : why options distract us from our main objective -- 9. The effect of expectations : why the mind gets what it expects -- 10. The power of price : why a 50-cent aspirin can do what a penny aspirin can't -- 11. The context of our character, part I : why we are dishonest, and what we can do about it -- 12. The context of our character, part II : why dealing with cash makes us more honest -- 13. Beer and free lunches : what is behavioral economics, and where are the free lunches?
aAn evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.
Adult.
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