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Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.
Material type:
TextPublisher: Hoboken, New Jersey : Wiley, 2017Description: xix, 184 pages ; 24 cmContent type: - text
- unmediated
- volume
- 9781119341208 (hbk.)
- Marketing four point zero
- 658.8 KOT 23 021722
- HF5415 .K683 2017
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
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Indian Institute for Human Settlements, Bangalore | 658.8 KOT 021722 (Browse shelf(Opens below)) | Available | 021722 |
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No cover image available No cover image available | ||
| 658.8 KOT 001733 Kotler on marketing : how to create, win and dominate markets / | 658.8 KOT 002686 Marketing 3.0 : from products to customers to the human spirit / | 658.8 KOT 021236 Marketing management / | 658.8 KOT 021722 Marketing 4.0 : moving from traditional to digital / | 658.8 LEV 005354 Marketing myopia / | 658.8 PUL 016055 Epic content marketing : | 658.8 SER 000798 Services in emerging markets / |
Includes index.
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