Throwing sheep in the boardroom : how online social networking will transform your life, work and world / Matthew Fraser, Soumitra Dutta.

Includes bibliographical references (p. [285]-322) and index.

Introduction: social networking e-ruptions - identity, status, power -- Part I: Identity -- 1 The I's have it: multiple selves in virtual worlds -- 2 The kindness of strangers: the ties that bind -- 3 It's a small world: exit, voice and loyalty -- 4 We Googled you: the privacy paradox -- 5 Virtual reality: Second Life and death -- Part II: Status -- 6 Social capital: monkeysphere to cyberspace -- 7 Me, MySpace and I: the fame game -- 8 Status hierarchies: loveable fools and competent jerks -- 9 Everyone's a critic: ratings and rankings -- 10 Blogs, bosses and brands: reputation management -- Part III: Power -- 11 The anatomy of power: getting things done -- 12 Davids and Goliaths: the revenge of the amateur -- 13 Markets 2.0: why MyMusic calls the tune -- 14 Enterprise 2.0: wiki while you work -- 15 Democracy 2.0: friends in low places -- Conclusion -- Notes -- Index.

The rise of social networks like Facebook, MySpace and Bebo is changing the way we see ourselves, how we interact with each other, how we work and how we do business on a daily basis. Throwing sheep in the boardroom explores the powerful forces driving the social networking revolution, the impact of these profound changes, and the far reaching consequences of social networking. Detailing the way social networks affects both individuals and societies as a whole, the book offers a detailed focus on the ways social networking affects the world of business and work. The generation entering the workforce today - and entering boardrooms everywhere - is fully engaged with social networking and its uses. Rather than feeling threatened and paranoid, today's business leaders need to understand this phenomenon, accept that it won't go away, and embrace its power in the world of business.