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Marketing 3.0 : from products to customers to the human spirit / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.
Material type:
TextPublisher: New Delhi : Wiley ; Times Group Books, 2010Description: xv, 188 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 9788126526192 (hbk.)
- 658.8 KOT 23 002686
| Item type | Current library | Call number | Status | Date due | Barcode |
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Indian Institute for Human Settlements, Bangalore | 658.8 KOT 002686 (Browse shelf(Opens below)) | Available | 002686 |
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| 658.723 CAR 013321 Practical contract management / | 658.8 CAP 004211 Capturing value in the digital era / | 658.8 KOT 001733 Kotler on marketing : how to create, win and dominate markets / | 658.8 KOT 002686 Marketing 3.0 : from products to customers to the human spirit / | 658.8 KOT 021236 Marketing management / | 658.8 KOT 021722 Marketing 4.0 : moving from traditional to digital / | 658.8 LEV 005354 Marketing myopia / |
Includes bibliographical references and index.
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