Big Bazaar / Ananth Raman & Laura Winig.
Material type: TextPublication details: Boston, MA : Harvard Business School, 2006.Edition: April 28, 2006Description: 23 p. : ill. ; 30 cmSubject(s): DDC classification:- CS0008
Item type | Current library | Call number | Status | Date due | Barcode |
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Case Study | Indian Institute for Human Settlements, Bangalore | CS0008 (Browse shelf(Opens below)) | Available | CS0008 |
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Includes bibliographical references (p. 22-23).
Describes a high-growth Indian retailer, Pantaloon Retail (India) Ltd., and two of the company's formats--Big Bazaar and Food Bazaar. Challenges students to debate the company's concept, its strategic decision on how quickly it would like to grow, and some key decisions on its supply chain. At the time of the case (2006), small "mom-and-pop" stores still dominated Indian retailing, but that was changing rapidly because of the entry of "organized" retailers such as Pantaloon. Pantaloon's management faced some exciting opportunities as well as some potential competition from global retailers that were planning to enter the Indian market and large Indian business houses that were planning to establish retailing businesses.
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