Hindustan Unilever's "Pureit" water purifier / V. Kasturi Rangan & Mona Sinha.

By:

Rangan, V. Kasturi

Contributor(s):

Sinha, Mona

Material type: Text

TextPublication details: Boston, MA : Harvard Business School, 2012.Edition: Revised: April 3, 2013Description: 26 p. : ill. ; 30 cmSubject(s):

Multinational Firms and Management Marketing Strategy Product Launch Product Development Social Enterprise Competitive Strategy India

DDC classification:

CS0019

Summary: The case asks students to formulate a strategy to respond to various competitive threats to its Pureit Water purifier, launched in 2008, targeted at millions of low-income Indian consumers who did not have access to safe drinking water. The case describes in detail the product development and launch process that required HUL, the $3.5 billion Indian subsidiary, to innovate on many different fronts. It details competitive actions since the launch to set the stage for what the company should do next.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Case Study	Indian Institute for Human Settlements, Bangalore	CS0019 (Browse shelf(Opens below))	Available		CS0019

Includes bibliographical references (p. 26).

The case asks students to formulate a strategy to respond to various competitive threats to its Pureit Water purifier, launched in 2008, targeted at millions of low-income Indian consumers who did not have access to safe drinking water. The case describes in detail the product development and launch process that required HUL, the $3.5 billion Indian subsidiary, to innovate on many different fronts. It details competitive actions since the launch to set the stage for what the company should do next.

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