Media, gender, and popular culture in India : tracking change and continuity / Sanjukta Dasgupta, Dipankar Sinha, and Sudeshna Chakravarti.

By:

Dasgupta, Sanjukta

Contributor(s):

Material type: Text

TextPublication details: New Delhi, India ; Thousand Oaks, Calif. : SAGE Publications, 2012.Description: ix, 217 p. : ill. ; 23 cmISBN:

9788132107293 (hbk.)
8132107292 (hbk.)

Subject(s):

DDC classification:

302.230954 DAS 23 005717

Contents:

Introduction -- Indian media in transition : recent past and present -- Filming change, securing tradition : a Hobson's choice or a dynamic duality -- Television : images and the imaginary -- Advertising : encoding seduction -- Print media and popular culture : agents with a difference -- Conclusion: media responsibility : the winding road ahead -- Index -- About the authors.

Summary: In contemporary India, as one side of the coin celebrates traditional stereotypes, the other side subverts the same image, sometimes subtly, but often radically. The push and pulls of these factors are changing the cultural landscape of India decisively. This volume critiques media representations of popular culture and gender since the 1950s and tracks the changes that have taken place in Indian society. The authors give us incisive analyses of these transformations, represented through the candid lens of the camera in films, television, advertisements and magazines, all of which focus on gen.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	Indian Institute for Human Settlements, Bangalore	302.230954 DAS 005717 (Browse shelf(Opens below))	Available		005717

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Includes bibliographical references and index.

In contemporary India, as one side of the coin celebrates traditional stereotypes, the other side subverts the same image, sometimes subtly, but often radically. The push and pulls of these factors are changing the cultural landscape of India decisively. This volume critiques media representations of popular culture and gender since the 1950s and tracks the changes that have taken place in Indian society. The authors give us incisive analyses of these transformations, represented through the candid lens of the camera in films, television, advertisements and magazines, all of which focus on gen.

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