The social media handbook : policies and best practices to effectively manage your organization's social media presence, posts, and potential risks / Nancy Flynn.

By:

Flynn, Nancy, 1956-

Material type: Text

TextPublication details: San Francisco : Pfeiffer, 2012.Description: xxviii, 356 p. ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9788126535866 (hbk.)

Subject(s):

DDC classification:

658.056754 FLY 23 007065

Online resources:

Table of contents

Contents:

Why every organization needs a social media policy and compliance management program -- Social media and the law: what every organization needs to know about legal compliance -- Social networking creates legal evidence: how to manage records and e-discovery compliantly -- Regulatory compliance: government and industry watchdogs keep an eye on the social web -- Privacy, security, and social media: what every employee, and user, should know -- Blog risks and compliance rules -- Mobile devices drive social media risks -- Seven-step action plan for successful social media policy and compliance management -- Conduct a social media policy audit -- Writing effective social media policies -- Content rules are critical to compliance -- Enforce policy compliance with education -- Reputation management: responding to and recovering from a social networking nightmare -- Sample policies: social media, blogs, and related AUPs -- Glossary of social media, legal, regulatory, and technology terms.

Summary: The Social Media Handbook is a comprehensive risk and compliance management toolkit that walks employers step-by-step through the process of developing and implementing effective social media policy and compliance management programs that are designed to minimize--and in some cases prevent--social networking and web 2.0 risks and other electronic disasters. Throughout this important resource Nancy Flynn (an internationally recognized expert on workplace social media) offers a guide to best practices for creating safe, effective, and compliant electronic business communications. The book contains a thorough review of the risks inherent in employees' social media use and content and explores how organizations can help manage behavior, mitigate risks, and maximize compliance through the implementation of strategic social media compliance management programs. These programs combine written policies, supported by comprehensive employee education and are enforced by proven-effective technology tools. Once these policies and programs are in place employers can safely take advantage of the marketing and communications benefits offered by social media. Covering a wealth of material, the book includes vital information on topics such as social media and the law; managing records and e-discovery compliantly; regulatory compliance; privacy and security; blog risks and compliance rules; mobile devices drive social media risks; a seven-step plan for social media policy and compliance management; conducting a social media audit; creating social media policies; content rules and compliance; policy compliance and education; reputation management; and more. In addition to addressing pertinent topics on risk management, the book contains cautionary, real-life social networking disaster stories that show how organizations can lose revenue and reputations, reveals how employees can lose jobs, and explains how individuals can face public humiliation. The Social Media Handbook is a hands-on guide written for human resource professionals, information technology managers, legal professionals, compliance officers, records managers, and others who need to manage today's technology tools with up-to-date employment rules.--Publisher description.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	Indian Institute for Human Settlements, Bangalore	658.056754 FLY 007065 (Browse shelf(Opens below))	Available		007065

Includes bibliographical references (p. 337-346) and index.

Why every organization needs a social media policy and compliance management program --
Social media and the law: what every organization needs to know about legal compliance --
Social networking creates legal evidence: how to manage records and e-discovery compliantly --
Regulatory compliance: government and industry watchdogs keep an eye on the social web --
Privacy, security, and social media: what every employee, and user, should know --
Blog risks and compliance rules --
Mobile devices drive social media risks --
Seven-step action plan for successful social media policy and compliance management --
Conduct a social media policy audit --
Writing effective social media policies --
Content rules are critical to compliance --
Enforce policy compliance with education --
Reputation management: responding to and recovering from a social networking nightmare --
Sample policies: social media, blogs, and related AUPs --
Glossary of social media, legal, regulatory, and technology terms.

The Social Media Handbook is a comprehensive risk and compliance management toolkit that walks employers step-by-step through the process of developing and implementing effective social media policy and compliance management programs that are designed to minimize--and in some cases prevent--social networking and web 2.0 risks and other electronic disasters. Throughout this important resource Nancy Flynn (an internationally recognized expert on workplace social media) offers a guide to best practices for creating safe, effective, and compliant electronic business communications. The book contains a thorough review of the risks inherent in employees' social media use and content and explores how organizations can help manage behavior, mitigate risks, and maximize compliance through the implementation of strategic social media compliance management programs. These programs combine written policies, supported by comprehensive employee education and are enforced by proven-effective technology tools. Once these policies and programs are in place employers can safely take advantage of the marketing and communications benefits offered by social media. Covering a wealth of material, the book includes vital information on topics such as social media and the law; managing records and e-discovery compliantly; regulatory compliance; privacy and security; blog risks and compliance rules; mobile devices drive social media risks; a seven-step plan for social media policy and compliance management; conducting a social media audit; creating social media policies; content rules and compliance; policy compliance and education; reputation management; and more. In addition to addressing pertinent topics on risk management, the book contains cautionary, real-life social networking disaster stories that show how organizations can lose revenue and reputations, reveals how employees can lose jobs, and explains how individuals can face public humiliation. The Social Media Handbook is a hands-on guide written for human resource professionals, information technology managers, legal professionals, compliance officers, records managers, and others who need to manage today's technology tools with up-to-date employment rules.--Publisher description.

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