Nudge : improving decisions about health, wealth, and happiness / Richard H. Thaler & Cass R. Sunstein.

By:

Thaler, Richard H, 1945- [author.]

Contributor(s):

Sunstein, Cass R [author.]

Material type: Text

TextPublication details: New York : Penguin Books Ltd, c2008.Description: x, 305 p. : ill. ; 20 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780141040011 (pbk.)

Subject(s):

DDC classification:

330.019 RIC 23 008184

Online resources:

Table of Contents

Contents:

Introduction -- Biases and blunders -- Resisting temptation -- Following the herd -- When do we need a nudge? -- Choice architecture -- Save more tomorrow -- Naïve investing -- Credit markets -- Privatizing Social Security : smorgasbord style -- Prescription drugs : Part D for daunting -- How to increase organ donations -- Saving the planet -- Improving school choices -- Should patients be forced to buy lottery tickets? -- Privatizing marriage -- A dozen nudges -- Objections -- The real third way.

Review: "Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself." "Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful "choice architecture" can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new take - from neither the left nor the right - on many hot-button issues, for individuals and governments alike."--BOOK JACKET.

List(s) this item appears in: People and Policy

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	Indian Institute for Human Settlements, Bangalore	330.019 RIC 008184 (Browse shelf(Opens below))	Available		008184

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Previous	330.019 GEO 007970 Phishing for phools :	330.019 LUC 016908 The power of experiments :	330.019 OXF 008871 The Oxford handbook of behavioral economics and the law /	330.019 RIC 008184 Nudge :	330.019 THA 021349 Misbehaving : the making of behavioral economics /	330.024631 HIL 007669 An introduction to economics :	330.03 BLA 001415 A dictionary of economics /	Next

Includes bibliographical references (p. 270-293) and index.

Introduction --
Biases and blunders --
Resisting temptation --
Following the herd --
When do we need a nudge? --
Choice architecture --
Save more tomorrow --
Naïve investing --
Credit markets --
Privatizing Social Security : smorgasbord style --
Prescription drugs : Part D for daunting --
How to increase organ donations --
Saving the planet --
Improving school choices --
Should patients be forced to buy lottery tickets? --
Privatizing marriage --
A dozen nudges --
Objections --
The real third way.

"Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself." "Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful "choice architecture" can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new take - from neither the left nor the right - on many hot-button issues, for individuals and governments alike."--BOOK JACKET.

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