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Super marketwala : secrets to winning consumer India / Damodar Mall.

By: Material type: TextTextPublisher: Gurgaon : Random House India, 2014Description: xxx, 290 pages : illustrations ; 20 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9788184003857 (paperback)
Subject(s): DDC classification:
  • 23 381.10954 MAL 008124
Summary: Supermarketwala, Damodar Mall's intriguing and revelatory debut book, answers these questions and much more. Damodar, in Supermarketwala, provides the very basics for the growth of modern retail and consumerism in India, through interesting and carefully studied consumer behaviour, an art that few in his domain possess. Supermarketwala, is intended to be the go-to book for all consumer business enthusiasts and readers alike, who wish to understand how and why we as consumers behave in a certain manner at different places. These insights, which are
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Holdings
Item type Current library Call number Status Date due Barcode
Book Book Indian Institute for Human Settlements, Bangalore 381.10954 MAL 012690 (Browse shelf(Opens below)) Available 012690
Book Book Indian Institute for Human Settlements, Bangalore 381.10954 MAL 008124 (Browse shelf(Opens below)) Available 008124

Supermarketwala, Damodar Mall's intriguing and revelatory debut book, answers these questions and much more. Damodar, in Supermarketwala, provides the very basics for the growth of modern retail and consumerism in India, through interesting and carefully studied consumer behaviour, an art that few in his domain possess. Supermarketwala, is intended to be the go-to book for all consumer business enthusiasts and readers alike, who wish to understand how and why we as consumers behave in a certain manner at different places. These insights, which are

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