Learning from Las Vegas : the forgotten symbolism of architectural form / Robert Venturi, Denise Scott Brown, Steven Izenour.

By:

Venturi, Robert

Contributor(s):

Material type: Text

TextPublication details: Cambridge, Mass. : MIT Press, c1977Description: xvii, 192 pages : illustrations ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0262220202.
026272006X

Subject(s):

DDC classification:

720.9793135 VEN 23 003141

Online resources:

Table of contents

Contents:

Preface to the first edition -- Preface to the revised edition -- Part I. A significance for A & P parking lots, or learning from Las Vegas -- A significance for A & P parking lots, or learning from Las Vegas -- Commercial values and commercial methods -- Billboards are almost right -- Architecture as space -- Architecture as symbol -- Symbol in space before form in space : Las Vegas as a communication system -- The architecture of persuasion -- Vast space in the historical tradition and at the A & P -- From Rome to Las Vegas -- Maps of Las Vegas -- Main street and the Strip -- System and order on the Strip -- Change and permanence on the Strip -- The architecture of the Strip -- The interior oasis -- Las Vegas lighting -- Architectural monumentality and the big low space -- Las Vegas styles -- Las Vegas signs -- Inclusion and the difficult order -- Image of Las Vegas : inclusion and allusion in architecture -- Studio notes -- Part II. Ugly and ordinary architecture, or the decorated shed -- Some definitions using the comparative method -- The duck and the decorated shed -- Decoration on the shed -- Explicit and implicit associations -- Heroic and original, or ugly and ordinary -- Ornament : signs and symbols, denotation and connotation, heraldry and physiognomy, meaning and expression -- Is boring architecture interesting? -- Historical and other precedents : towards an old architecture -- Historical symbolism and modern architecture -- The cathedral as duck and shed -- Symbolic evolution in Las Vegas -- The Renaissance and the decorated shed -- Nineteenth-century eclecticism -- Modern ornament -- Ornament and interior space -- The Las Vegas strip -- Urban sprawl and the megastructure -- Theory of ugly and ordinary and related and contrary theories -- Origins and further definition of ugly and ordinary -- Ugly and ordinary as symbol and style -- Against ducks, or ugly and ordinary over heroic and original, or think little -- Theories of symbolism and association in architecture -- Firmness + commodity [does not] = delight : modern architecture and the industrial vernacular -- Industrial iconography -- Industrial styling and the cubist model -- Symbolism unadmitted -- From La Tourette to Neiman-Marcus -- Slavish formalism and articulated expressionism -- Articulation as ornament -- Space as God -- Meagstructures and design control -- Misplaced technological zeal -- Which technological revolution? -- Preindustrial imagery for a postindustrial era -- From La Tourette to Levitown -- Silent-white-majority architecture -- Social architecture and symbolism -- High-design architecture -- Summary -- Appendix. On design review boards and fine arts commissions.

Summary: Surveys the architecture of the Las Vegas Strip and examines the role of urban sprawl, advertising, and commercial iconography in contemporary building design.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	Indian Institute for Human Settlements, Bangalore	720.9793135 VEN 003141 (Browse shelf(Opens below))	Available		003141

Bibliography: p. [167]-189.

Preface to the first edition --
Preface to the revised edition --
Part I. A significance for A & P parking lots, or learning from Las Vegas --
A significance for A & P parking lots, or learning from Las Vegas --
Commercial values and commercial methods --
Billboards are almost right --
Architecture as space --
Architecture as symbol --
Symbol in space before form in space : Las Vegas as a communication system --
The architecture of persuasion --
Vast space in the historical tradition and at the A & P --
From Rome to Las Vegas --
Maps of Las Vegas --
Main street and the Strip --
System and order on the Strip --
Change and permanence on the Strip --
The architecture of the Strip --
The interior oasis --
Las Vegas lighting --
Architectural monumentality and the big low space --
Las Vegas styles --
Las Vegas signs --
Inclusion and the difficult order --
Image of Las Vegas : inclusion and allusion in architecture --
Studio notes --
Part II. Ugly and ordinary architecture, or the decorated shed --
Some definitions using the comparative method --
The duck and the decorated shed --
Decoration on the shed --
Explicit and implicit associations --
Heroic and original, or ugly and ordinary --
Ornament : signs and symbols, denotation and connotation, heraldry and physiognomy, meaning and expression --
Is boring architecture interesting? --
Historical and other precedents : towards an old architecture --
Historical symbolism and modern architecture --
The cathedral as duck and shed --
Symbolic evolution in Las Vegas --
The Renaissance and the decorated shed --
Nineteenth-century eclecticism --
Modern ornament --
Ornament and interior space --
The Las Vegas strip --
Urban sprawl and the megastructure --
Theory of ugly and ordinary and related and contrary theories --
Origins and further definition of ugly and ordinary --
Ugly and ordinary as symbol and style --
Against ducks, or ugly and ordinary over heroic and original, or think little --
Theories of symbolism and association in architecture --
Firmness + commodity [does not] = delight : modern architecture and the industrial vernacular --
Industrial iconography --
Industrial styling and the cubist model --
Symbolism unadmitted --
From La Tourette to Neiman-Marcus --
Slavish formalism and articulated expressionism --
Articulation as ornament --
Space as God --
Meagstructures and design control --
Misplaced technological zeal --
Which technological revolution? --
Preindustrial imagery for a postindustrial era --
From La Tourette to Levitown --
Silent-white-majority architecture --
Social architecture and symbolism --
High-design architecture --
Summary --
Appendix. On design review boards and fine arts commissions.

Surveys the architecture of the Las Vegas Strip and examines the role of urban sprawl, advertising, and commercial iconography in contemporary building design.

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