TY  - BOOK
AU  - Kreps,David M.
TI  - Microeconomics for managers
SN  - 9788130917054 (pbk.)
U1  - 338.5024658 KRE 23
PY  - 2011///
CY  - New Delhi
PB  - Viva books
KW  - Microeconomics
N1  - Includes bibliographical references and index; Machine derived contents note: 1. Microeconomics? For Managers? 1
2. The Most Famous Picture in Economics 25
3. Marginal This and Marginal That 42
4. Demand Functions 73
5. Modeling Consumer Behavior 102
6. Channels of Distribution and the Problem of
Double Marginalization 132
7. Price Discrimination (and Surplus Extraction) 153
8. Averages and Margins 184
9. Technology and Cost Minimization 204
10. Multiperiod Production and Cost 237
11. Competitive Firms and Perfect Competition 262
12. Market Efficiency 291
13. Taxes, Subsidies, Administered Prices, and Quotas 315
14. Externalities 341
15. Risk Aversion and Expected Utility 363
16. Expected Utility as a Normative Decision Aid 387
17. Risk Sharing and Spreading: Securities
and Insurance Markets 406
18. Hidden Information, Signaling, and Screening 423
19. Incentives 448
20. Porter's Five Forces and Economics with Identities 477
21. Noncooperative Game Theory 492
22. Reciprocity and Collusion 530
23. Credibility and Reputation 556
24. Transaction Cost Economics and the Theory of the Firm 590
25. Economics and Organizational Behavior 616
ER  -