TY  - BOOK
AU  - Mukherjee,Ashesh
TI  - The internet trap: five costs of living online 
SN  - 9789353333027 (paperback) 
U1  - 302.231 MUK 23
PY  - 2018///
CY  - New Delhi
PB  - Rupa Publications India Pvt Ltd.
KW  - Internet
KW  - Psychological aspects
KW  - Social aspects
KW  - Social media
KW  - Internet addiction
KW  - Social media addiction
KW  - BUSINESS & ECONOMICS / Marketing
KW  - bisacsh
KW  - PSYCHOLOGY
KW  - TECHNOLOGY & ENGINEERING / Social Aspects
KW  - fast
KW  - Electronic Commerce
KW  - gnd
KW  - Digitalisierung
KW  - Privatsphäre
KW  - Datenschutz
KW  - Social Media
KW  - Informationsüberlastung
KW  - gtt
KW  - Psychologische aspecten
KW  - 05.20 communication and society
KW  - nbc
N1  - Includes bibliographical references (pages 141-155) and index; Cover; Contents; Preface; 1 Too Many Temptations; 2 Too Much Information; 3 Too Much Customization; 4 Too Many Comparisons; 5 Too Little Privacy; 6 Conclusion; Acknowledgments; References; Index
N2  - Ashesh Mukherjee uses the latest research in consumer psychology to highlight five hidden costs of living online: too many temptations, too much information, too much customization, too many comparisons, and too little privacy. The book provides actionable solutions to minimize these costs. This book provides a new perspective on the dark side of the internet, and gives readers the tools to become a smart user of the internet
ER  -