TY  - BOOK
AU  - Underhill,Paco
TI  - Why we buy: the science of shopping 
SN  - 0684849149 (pbk.)
U1  - 658.834 UND 21
PY  - 1999///
CY  - New York
PB  - Simon & Schuster
KW  - Marketing research
KW  - Consumer behavior
KW  - Shopping
N1  - Includes index
UR  - http://openisbn.com/isbn/0684849143/
ER  -