TY - BOOK AU - Kaplan,Robert S. AU - Norton,David P. TI - Strategy maps: converting intangible assets into tangible outcomes SN - 9781591391340 (hbk.) U1 - 658.4012 KAL 23 PY - 2004/// CY - Boston PB - Harvard Business School Press KW - Strategic planning KW - Intangible property KW - Management KW - Human capital N1 - Includes bibliographical references and index; Strategy maps -- Operations management processes -- Customer management processess --Innovation processes -- Regulatory and social processes -- Aligning intangible assets to enterprise strategy -- Human capital readiness -- Information capital readiness -- Organization capital readiness -- Customizing your strategy map to your strategy -- Planning the campaign -- Private-sector organizations -- Public-sector organizations -- Nonprofit organizations ER -