TY  - BOOK
AU  - Shih,Willy
AU  - Pierson,Margaret
AU  - Agarwal,Pankaj(et al)
TI  - Business-driven research at IBM research India
PY  - 2012///
CY  - Boston, MA
PB  - Harvard Business School
KW  - Emerging markets
KW  - Information management
KW  - Project management
KW  - R&D
KW  - Technological planning
N1  - Includes bibliographical references (p. 12)
N2  - What is the right mix between business-driven and pure research? This case considers the question in the setting of IBM Research India, where a management push for balance between exploratory research and the fulfillment of business needs meets some resistance from employees who were accustomed to so-called pure basic research. The case looks at the Spoken Web project, a good example of use-inspired research for which management has yet to develop a viable business plan
ER  -