TY - BOOK AU - Craig,James AU - Bevington,William AU - Meyer,Susan E. TI - Designing with type: a basic course in typography SN - 0823013472 (spiral book) AV - Z246 .C69 1999 U1 - 686.224 CRA 21 PY - 1999/// CY - New York PB - Watson-Guptill Publications KW - Graphic design (Typography) KW - Printing N1 - Includes bibliographical references and index; Pt. 1; Basics of Typography --; Pt. 2; Five Classic Typefaces --; Pt. 3; Designing with Text Type --; Pt. 4; Designing with Display Type --; Pt. 5; Traditional Typography Skills --; Pt. 6; Design Projects --; Pt. 7; References and Resources N2 - Designing with Type is a unique combination of student textbook and professional reference. It presents a complete overview of the field of typography, from the origins of the alphabet through contemporary design. All type fundamentals are discussed - fundamentals that are inherent in all successful typographic design; Everything is explained clearly and precisely. Rather than overwhelming the student with an infinite number of existing typefaces, five are thoroughly examined: Garamond, Baskerville, Bodoni, Century Expanded, and Helvetica. Each typeface represents an important stage in the evolution of typography, and each is still widely used today; By working with these typefaces, guided by the design principles and projects presented in this book, the student learns how to use type creatively, whether it is to make type readable and esthetically pleasing or simply to attract attention ER -