TY  - BOOK
AU  - McDougall,Julian
TI  - Media studies: the basics 
T2  - The basics
SN  - 9780415681254 (pbk.)
U1  - 302.23 MCD 23
PY  - 2012///
CY  - Abingdon, Oxon, New York, NY
PB  - Routledge
KW  - Mass media
KW  - Textbooks
KW  - Social aspects
N1  - Includes bibliographical references, webography and index; Studying media -- Reading media -- Powerful media -- Global media -- Changing media -- Making media
UR  - http://www.openisbn.com/isbn/0415681251/
ER  -