TY  - ADVS
AU  - Sonti,Gautam
AU  - Upadhya,Carol
ED  - National Institute of Advanced Studies (Bangalore, India)
TI  - Coding culture: Bangalore's software industry 
PY  - 2006///
CY  - New Delhi
PB  - Under Construction an initiative of Magic Lantern Foundation
KW  - Computer programmers
KW  - India
KW  - Bangalore
KW  - Attitudes
KW  - Computer software industry
KW  - Employees
KW  - Information technology
KW  - Management
KW  - Social aspects
KW  - Nonfiction films
KW  - lcgft
N1  - Copyright notice on film: NIAS; The "M"  way : time + people = money (30 min.) -- Fun@Sun: making of global workplace (32 min.) -- July boys: new global players (30 min.); Interviewer and principal researcher Carol Upadhya ; executive producer A.R. Vasavi
N2  - The three films explore the culture of outsourced work and the molding of a workforce for the global high-tech services industry. Each film focuses on one of the major types of software companies located in Bangalore. Fun@sun provides an inside look at Indian Engineering Centre (the subsidiary of American company Sun Microsystems), and highlights the way American-style management practices are transplanted to India. The 'M' way depicts the high-pressure, customer-centric work culture of MphasiS Limited, an Indian IT services company. July Boys was shot at July Systems, a new kind of venture capital-funded, high-end startup company in Bangalore
ER  -