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Inside the nudge unit : how small changes can make a big difference / David Halpern, with Owain Service and the Behavioural Insights Team ; foreword by Richard Thaler.

By: Contributor(s): Material type: TextTextPublisher: London : WH Allen, 2016Copyright date: ©2015Description: xiv, 413 pages : illustrations ; 20 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780753556559 (pbk.)
Contained works:
  • Behavioural Insights Team (Great Britain) [author. ]
Subject(s): DDC classification:
  • 23 153.83 HAL 021485
Contents:
A short history of nudging -- Changing the world a nudge at a time -- Behavioural insights as a policy tool -- Where next?
Summary: Adding a crucial line to a tax reminder brought forward millions in extra revenue; prompting people to become organ donors while paying for their car tax added an extra 100,000 donors to the register in a single year. Halpern heads up the UK government's "Nudge Unit," the world's first government institution that uses behavioral economics to examine and influence human behavior, to "nudge" us into making better decisions. Here he shows you how to make better choices and improve your life.
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Holdings
Item type Current library Call number Status Date due Barcode
Book Book Indian Institute for Human Settlements, Bangalore 153.83 HAL 021485 (Browse shelf(Opens below)) Available 021485

Includes bibliographical references and index.

A short history of nudging -- Changing the world a nudge at a time -- Behavioural insights as a policy tool -- Where next?

Adding a crucial line to a tax reminder brought forward millions in extra revenue; prompting people to become organ donors while paying for their car tax added an extra 100,000 donors to the register in a single year. Halpern heads up the UK government's "Nudge Unit," the world's first government institution that uses behavioral economics to examine and influence human behavior, to "nudge" us into making better decisions. Here he shows you how to make better choices and improve your life.

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