Strategic corporate communication : a global approach for doing business in the new India / Paul A. Argenti.

By:

Argenti, Paul A [author.]

Material type: Text

TextPublication details: New York : McGraw-Hill, c2009.Description: xiv, 353 pages : illustrations ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780071549912 (hbk.)

Subject(s):

DDC classification:

658.45 ARG 22 018919

LOC classification:

HD59.6.I4 A74 2009

Online resources:

Table of contents only

Contents:

The contemporary global business environment -- Strategic communication for multinational corporations -- An overview of the corporate communication function -- The growing importance of corporate reputation -- Internal communication : the emerging need in global organizations -- Corporate advertising -- Media relations : a key ingredient in global businesses and emerging markets -- Investor relations : reaping rewards in the corporate setting -- Managing government relations : India and the United States -- Crisis communications : lessons from global companies.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	Indian Institute for Human Settlements, Bangalore	658.45 ARG 018919 (Browse shelf(Opens below))	Available		018919

Includes bibliographical references (p. 321-343) and index.

English.

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