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Corporate communication through social media : strategies for managing reputation / by Asha Kaul & Vidhi Chaudhri.

By: Contributor(s): Material type: TextTextPublisher: London : SAGE, 2017Description: xvi, 223 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789386446190 (pbk.)
Subject(s): DDC classification:
  • 659.202854678 KAU 23 018923
LOC classification:
  • HD59 .K38 2017
Contents:
The new anthem for open source branding : paradox of gaining resonance and ceding control -- On demand marketing : social selling, customer engagement and advocacy -- Social media @ work : employees as reputation agents -- Influence of social media on crisis communication -- Under the microscope : corporate responsibility in a social-mediated era -- Measuring the $ spend on social media -- Epilogue -- Index.
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Holdings
Item type Current library Call number Status Date due Barcode
Book Book Indian Institute for Human Settlements, Bangalore 659.202854678 KAU 018923 (Browse shelf(Opens below)) Available 018923

Includes index.

The new anthem for open source branding : paradox of gaining resonance and ceding control -- On demand marketing : social selling, customer engagement and advocacy -- Social media @ work : employees as reputation agents -- Influence of social media on crisis communication -- Under the microscope : corporate responsibility in a social-mediated era -- Measuring the $ spend on social media -- Epilogue -- Index.

English.

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