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1.
Marketing research Harper W. Boyd, Jr.,Ralph Westfall and Stanley F. Stasch. text and cases Text by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi AITBS Publishers 2012
Online access:
Availability: Items available for loan: Indian Institute for Human Settlements, Bangalore (1)Call number: 658.83 BOY 001661.

2.
Why we buy : the science of shopping / Paco Underhill. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Simon & Schuster, c1999
Online access:
Availability: Items available for loan: Indian Institute for Human Settlements, Bangalore (1)Call number: 658.834 UND 001271.

3.
Capturing value in the digital era / Indian School of Business. by Series: ISB Insight. v. 2 no. 1.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad : Indian School of Business, 2014
Availability: Items available for loan: Indian Institute for Human Settlements, Bangalore (1)Call number: 658.8 CAP 004211.

4.
Creating new markets in the digital economy : value and worth / Irene C.L. Ng. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Cambridge University Press, 2014
Online access:
Availability: Items available for loan: Indian Institute for Human Settlements, Bangalore (1)Call number: 658.872 IRE 008183.

5.
Bad to good : achieving high quality and impact in your research / edited by Arch G. Woodside. by
Edition: First edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Bingley, UK : Emerald Group Publishing Limited, 2016
Availability: Items available for loan: Indian Institute for Human Settlements, Bangalore (1)Call number: 658.0072 BAD 010707.

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