The ride of a lifetime : lessons learned from 15 years as CEO of the Walt Disney Company / Robert Iger.

Includes index.

Starting at the bottom -- Betting on talent -- Know what you don't know (and trust in what you do) -- Enter Disney -- Second in line -- Good things can happen -- It's about the future -- The power of respect -- Disney-Pixar and a new path to the future -- Marvel and massive risks that make perfect sense -- Star Wars -- If you don't innovate, you die -- No price on integrity -- Core values -- Appendix: Lessons to lead by.

Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever and technology was changing faster than at any time in the company's history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger -- think global -- and turn Disney into a stronger brand in international markets. Twelve years later, Disney is the largest, most respected media company in the world, counting Pixar, Marvel, Lucasfilm, and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over. Now Iger shares the lessons he's learned while running Disney and leading its 200,000 employees, and he explores the principles that are necessary for true leadership.