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020 _a9780241951224 (pbk.)
040 _aBLR
_beng
_erda
082 0 4 _223
_a330.019 THA
_b021349
100 1 _aThaler, Richard H.,
_eauthor.
245 1 0 _aMisbehaving :
_bthe making of behavioral economics /
_cRichard H. Thaler.
264 1 _aLondon, UK :
_bPenguin Random House,
_c2015.
264 4 _c©2015
300 _axiv, 415 pages :
_billustrations ;
_c20 cm
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
500 _aIncludes bibliographical references (pages [359]-391) and index.
505 0 0 _gI.
_tBeginnings : 1970-78.
_tSupposedly irrelevant factors ;
_tThe endowment effect ;
_tThe list ;
_tValue theory ;
_tCalifornia dreamin' ;
_tThe gauntlet
505 0 0 _gII.
_tMental accounting : 1979-85.
_tBargains and rip-offs ;
_tSunk costs ;
_tBuckets and budgets ;
_tAt the poker table
505 0 0 _gIII.
_tSelf-Control : 1975-88.
_tWillpower? No problem ;
_tThe Planner and the doer
_tInterlude.
_tMisbehaving in the real world
505 0 0 _gIV.
_tWorking With Danny : 1984-85.
_tWhat seems fair? ;
_tFairness games ;
_tMugs
505 0 0 _gV.
_tEngaging with the economics profession : 1986-94.
_tThe debate begins ;
_tAnomalies ;
_tForming a team ;
_tNarrow framing on the Upper East Side
505 0 0 _gVI.
_tFinance : 1983-2003.
_tThe beauty contest ;
_tDoes the stock market overreact?;
_tThe reaction to overreaction ;
_tThe price is not right ;
_tThe battle of closed-end funds ;
_tFruit flies, icebergs, and negative stock prices
505 0 0 _gVII.
_tWelcome to Chicago : 1995-present .
_tLaw schooling ;
_tThe offices ;
_tFootball ;
_tGame shows
505 0 0 _gVIII.
_tHelping out : 2004-present.
_tSave more tomorrow ;
_tGoing public ;
_tNudging in the U.K. ;
_tConclusion: What is next?
520 _a"Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments"--Amazon.com.
520 _aArgues that economical trends cannot be predicted as much as thought, mainly because humans are so unpredictable, and reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building.
520 _a"Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans--predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth--and change the way we think about economics, ourselves, and our world. Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber. Laced with antic stories of Thaler's spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining"--Publisher's description.
650 0 _aEconomics
_xPsychological aspects.
650 7 _2fast
_aEconomics
_xPsychological aspects.
655 4 _aNonfiction.
758 _iihas work:
_aMisbehaving (Text)
_1https://id.oclc.org/worldcat/entity/E39PCGXmcPWwqBTBVcDQXMqWWC
_4https://id.oclc.org/worldcat/ontology/hasWork
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_cBK
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