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_aBLR _beng _erda |
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_223 _a330.019 THA _b021349 |
100 | 1 |
_aThaler, Richard H., _eauthor. |
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245 | 1 | 0 |
_aMisbehaving : _bthe making of behavioral economics / _cRichard H. Thaler. |
264 | 1 |
_aLondon, UK : _bPenguin Random House, _c2015. |
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264 | 4 | _c©2015 | |
300 |
_axiv, 415 pages : _billustrations ; _c20 cm |
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336 |
_2rdacontent _atext _btxt |
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337 |
_2rdamedia _aunmediated _bn |
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338 |
_2rdacarrier _avolume _bnc |
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500 | _aIncludes bibliographical references (pages [359]-391) and index. | ||
505 | 0 | 0 |
_gI. _tBeginnings : 1970-78. _tSupposedly irrelevant factors ; _tThe endowment effect ; _tThe list ; _tValue theory ; _tCalifornia dreamin' ; _tThe gauntlet |
505 | 0 | 0 |
_gII. _tMental accounting : 1979-85. _tBargains and rip-offs ; _tSunk costs ; _tBuckets and budgets ; _tAt the poker table |
505 | 0 | 0 |
_gIII. _tSelf-Control : 1975-88. _tWillpower? No problem ; _tThe Planner and the doer _tInterlude. _tMisbehaving in the real world |
505 | 0 | 0 |
_gIV. _tWorking With Danny : 1984-85. _tWhat seems fair? ; _tFairness games ; _tMugs |
505 | 0 | 0 |
_gV. _tEngaging with the economics profession : 1986-94. _tThe debate begins ; _tAnomalies ; _tForming a team ; _tNarrow framing on the Upper East Side |
505 | 0 | 0 |
_gVI. _tFinance : 1983-2003. _tThe beauty contest ; _tDoes the stock market overreact?; _tThe reaction to overreaction ; _tThe price is not right ; _tThe battle of closed-end funds ; _tFruit flies, icebergs, and negative stock prices |
505 | 0 | 0 |
_gVII. _tWelcome to Chicago : 1995-present . _tLaw schooling ; _tThe offices ; _tFootball ; _tGame shows |
505 | 0 | 0 |
_gVIII. _tHelping out : 2004-present. _tSave more tomorrow ; _tGoing public ; _tNudging in the U.K. ; _tConclusion: What is next? |
520 | _a"Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments"--Amazon.com. | ||
520 | _aArgues that economical trends cannot be predicted as much as thought, mainly because humans are so unpredictable, and reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building. | ||
520 | _a"Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans--predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth--and change the way we think about economics, ourselves, and our world. Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber. Laced with antic stories of Thaler's spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining"--Publisher's description. | ||
650 | 0 |
_aEconomics _xPsychological aspects. |
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650 | 7 |
_2fast _aEconomics _xPsychological aspects. |
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655 | 4 | _aNonfiction. | |
758 |
_iihas work: _aMisbehaving (Text) _1https://id.oclc.org/worldcat/entity/E39PCGXmcPWwqBTBVcDQXMqWWC _4https://id.oclc.org/worldcat/ontology/hasWork |
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