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020 _a9780753556559 (pbk.)
040 _aBLR
_beng
_erda
082 0 4 _223
_a153.83 HAL
_b021485
100 1 _aHalpern, David ,
_q(David S.),
_eauthor.
245 1 0 _aInside the nudge unit :
_bhow small changes can make a big difference /
_cDavid Halpern, with Owain Service and the Behavioural Insights Team ; foreword by Richard Thaler.
264 1 _aLondon :
_bWH Allen,
_c2016.
264 4 _c©2015
300 _axiv, 413 pages :
_billustrations ;
_c20 cm
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
504 _aIncludes bibliographical references and index.
505 0 _aA short history of nudging -- Changing the world a nudge at a time -- Behavioural insights as a policy tool -- Where next?
520 _aAdding a crucial line to a tax reminder brought forward millions in extra revenue; prompting people to become organ donors while paying for their car tax added an extra 100,000 donors to the register in a single year. Halpern heads up the UK government's "Nudge Unit," the world's first government institution that uses behavioral economics to examine and influence human behavior, to "nudge" us into making better decisions. Here he shows you how to make better choices and improve your life.
610 2 0 _aBehavioural Insights Team (Great Britain)
650 0 _aSocial policy
_xPsychological aspects.
650 0 _aSocial choice
_xPsychological aspects.
650 0 _aDecision making.
650 0 _aChoice (Psychology)
650 2 _aDecision Making
650 2 _aChoice Behavior
650 7 _aPsychology.
700 1 _aService, Owain,
_eauthor.
710 2 _aBehavioural Insights Team (Great Britain),
_eauthor.
758 _ihas work:
_aInside the nudge unit (Text)
_1https://id.oclc.org/worldcat/entity/E39PCGrdwCfRHWMxYpGMKpBtXb
_4https://id.oclc.org/worldcat/ontology/hasWork
942 _2ddc
_cBK
999 _c22440
_d22440