000 01393cam a22002894a 4500
999 _c3001
_d3001
001 13391901
003 OSt
005 20200907142332.0
008 031103s2004 maua b 001 0 eng
010 _a 2003024059
020 _a9781591391340 (hbk.)
_cRs1250.00
040 _aBLR
_beng
_cIIHS
_erda
082 0 4 _a658.4012 KAL
_223
_b002687
100 1 _aKaplan, Robert S.
245 1 0 _aStrategy maps :
_bconverting intangible assets into tangible outcomes /
_cRobert S. Kaplan, David P. Norton.
264 _aBoston :
_bHarvard Business School Press,
_c2004.
300 _axviii, 454 pages :
_billustrations ;
_c24 cm.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
504 _aIncludes bibliographical references and index.
505 0 _aStrategy maps -- Operations management processes -- Customer management processess --Innovation processes -- Regulatory and social processes -- Aligning intangible assets to enterprise strategy -- Human capital readiness -- Information capital readiness -- Organization capital readiness -- Customizing your strategy map to your strategy -- Planning the campaign -- Private-sector organizations -- Public-sector organizations -- Nonprofit organizations.
650 0 _aStrategic planning.
650 0 _aIntangible property
_xManagement.
650 0 _aHuman capital.
650 0 _aManagement.
700 1 _aNorton, David P.,
_d1941-
942 _2ddc
_cBK