000			03466cam a2200373 a 4500
001			15035751
003			OSt
005			20160923122706.0
008			071005s2008 maua f 000 0 eng
010			_a 2007041317
020			_a9781422121429 (pbk.) _cUS $ 8.95
020			_a1422121429
035			_a(OCoLC)ocm70532304
035			_a(OCoLC)70532304
040			_aBLR _cDLC _dIIHS _beng _erda
042			_apcc
082	0	0	_a658.401 SAH _223 _b008962
100	1		_aSahlman, William Andrews.
245	1	0	_aHow to write a great business plan / _cWilliam A. Sahlman.
264	1		_aBoston, Massachusetts : _bHarvard Business School Press, _c2008.
300			_a64 pages : _billustrations ; _c17 cm
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
440		0	_aHarvard business review classics
500			_aJudging by all the hoopla surrounding business plans, you'd think the only things standing between would-be entrepreneurs and spectacular success are glossy five-color charts, bundles of meticulous-looking spreadsheets, and decades of month-by-month financial projections. Yet nothing could be further from the truth. In fact, often the more elaborately crafted a business plan, the more likely the venture is to flop.Why? Most plans waste too much ink on numbers and devote too little to information. "Originally published in Harvard Business Review in July 1997"--T.p. verso.
505			_aThe people The opportunity The context Risk and reward The deal and beyond Beware the albatross Business plans: for entrepreneurs only? Who are these people, anyway? The opportunity of a lifetime-or is it? Visualizing risk and reward A glossary of business plan terms.
520			_a"Judging by all the hoopla surrounding business plans, you'd think the only things standing between would-be entrepreneurs and spectacular success are glossy five-color charts, bundles of meticulous-looking spreadsheets, and decades of month-by-month financial projections. Yet nothing could be further from the truth. In fact, often the more elaborately crafted a business plan, the more likely the venture is to flop. Why? Most plans waste too much ink on numbers and devote too little to information that really matters to investors. The result? Investors discount them. In "How to Write a Great Business Plan," William A. Sahlman shows how to avoid this all-too-common mistake by ensuring that your plan assesses the factors critical to every new venture; the people--the individuals launching and leading the venture and outside parties providing key services or important resources; the opportunity--what the business will sell and to whom, and whether the venture can grow and how fast; the context--the regulatory environment, interest rates, demographic trends, and other forces shaping the venture's fate; and risk and reward--what can go wrong and right, and how the entrepreneurial team will respond. Timely in this age of innovation, "How to Write a Great Business Plan" helps you give your new venture the best possible chances for success."--Publisher's website.
650		0	_aBusiness planning _vHandbooks, manuals, etc.
856	4	1	_3Table of contents _uhttp://www.openisbn.com/isbn/1422121429/
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c9031 _d9031