Essentials of business research : a guide to doing your research project /
Wilson, Jonathan
Essentials of business research : a guide to doing your research project / Jonathan Wilson. - Second edition. - xxii, 352 pages ; 24 cm
Includes Internet access.
Includes bibliographical references and index.
An introduction to business research -- Developing a research topic -- Conducting a literature review -- Addressing ethical issues -- Establishing a research design -- Primary data collection -- Using secondary data -- Sampling -- Analyzing quantitative data -- Analyzing qualitative data -- Writing up and presenting your research.
9789386062758
2013939977
Business--Research--Methodology.
Dissertations, Academic.
650.072 WIL / 022878
Essentials of business research : a guide to doing your research project / Jonathan Wilson. - Second edition. - xxii, 352 pages ; 24 cm
Includes Internet access.
Includes bibliographical references and index.
An introduction to business research -- Developing a research topic -- Conducting a literature review -- Addressing ethical issues -- Establishing a research design -- Primary data collection -- Using secondary data -- Sampling -- Analyzing quantitative data -- Analyzing qualitative data -- Writing up and presenting your research.
9789386062758
2013939977
Business--Research--Methodology.
Dissertations, Academic.
650.072 WIL / 022878