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Essentials of business research : a guide to doing your research project / Jonathan Wilson.

By: Material type: TextTextPublisher: Los Angeles : SAGE, [2014]Edition: Second editionDescription: xxii, 352 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789386062758
Subject(s): DDC classification:
  • 650.072 WIL 23 022878
Contents:
An introduction to business research -- Developing a research topic -- Conducting a literature review -- Addressing ethical issues -- Establishing a research design -- Primary data collection -- Using secondary data -- Sampling -- Analyzing quantitative data -- Analyzing qualitative data -- Writing up and presenting your research.
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Holdings
Item type Current library Call number Status Date due Barcode
Book Book Indian Institute for Human Settlements, Bangalore 650.072 WIL 022878 (Browse shelf(Opens below)) Available 022878

Includes Internet access.

Includes bibliographical references and index.

An introduction to business research -- Developing a research topic -- Conducting a literature review -- Addressing ethical issues -- Establishing a research design -- Primary data collection -- Using secondary data -- Sampling -- Analyzing quantitative data -- Analyzing qualitative data -- Writing up and presenting your research.

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