The tipping point : how little things can make a big difference / Malcolm Gladwell.
Material type:
TextLondon, UK : Abacus, c2000Edition: 1st edDescription: 279 p. ; 20 cmContent type: - text
- unmediated
- volume
- 9780349113463 (pbk.)
- 302 GLA 23 012429
- HM1033 .G53 2000
| Item type | Current library | Call number | Status | Date due | Barcode |
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Book
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Indian Institute for Human Settlements, Bangalore | 302 GLA 012429 (Browse shelf(Opens below)) | Checked out | 25/10/2024 | 012429 |
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| 302 BIR 015538 Assetization : | 302 DEB 012961 Society of the spectacle / | 302 DEN 017079 An introduction to the human development and capability approach : | 302 GLA 012429 The tipping point : | 302 GLA 016656 Talking to strangers : what we should know about the people we don't know / | 302 GRE 017801 Essentials of communication skill and skill enhancement : a primer for students and professionals / | 302 VAL 016030 Social psychology : |
Originally published: Great Britain : Little, Brown, c2000.
Includes bibliographical references (p. [260]-270) and index.
The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe -- Endnotes -- Acknowledgements -- Index.
Ideas, products, messages and behaviors "spread just like viruses do." Behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes.
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