The handbook of strategic public relations & integrated communications / [edited by] Clarke L. Caywood.
Material type: TextPublisher: New Delhi : McGraw-Hill Education Private Limited, 2012Description: xviii, 904 pages : illustrations ; 25 cmContent type:- text
- unmediated
- volume
- 9781259027635 (hbk.)
- 23 658.45 HAN 018523
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Book | Indian Institute for Human Settlements, Bangalore | 658.45 HAN 018523 (Browse shelf(Opens below)) | Available | 018523 |
Introduction to public relations and integrated marketing communications. Twenty-first century public relations : the strategic stages of integrated marketing communications / Clarke L. Caywood --
Communications research : foundational methods / Anders Gronstedt and Clarke L. Caywood --
Communications research: Dynamic digital methods / Clarke L. Caywood --
Public relations law / Karla K. Gower --
A brief history of public relations: The unseen power / Scott M. Cutlip and Brent Baker --
Ethics: Grounding the promotional strategies of China's tobacco industry in ethics / Cornelius Pratt --
Stakeholder leadership in public relations: The stakeholder concept: empowering public relations / Clarke L. Caywood --
The key stakeholders : your employees / Keith Burton --
Consumer insight in a digital age / Geraldine Henderson --
Marketing public relations : cementing the brand / Patricia T. Whalen --
Investor relations for shareholder value : communicating with the market / Nancy Hobor --
Mergers and acquisitions : Communications between the lines / Joele Frank --
Charities and corporate philanthropy : Giving back / John A Koten --
Government public information: Portal to the public / Brent Baker --
Broadcast media as broadcast public relations / Tim Larson and Craig Wirth --
Digital communities: Social media in action / Richard Edelman, Robert Holdheim, Mark Hass, Phil Gomes, Steve Rubel, Dereck Creevey --
Global media relations: traditional through 2.0 / Matthew P. Gonring --
Nongovernmental organizations : solving society's problems / Ray Boyer, Scott McCallum --
Associations : a strong voice / Richard P. Hanneman --
Agencies : Managing a global communications firm / Ray Kotcher --
Issues management methods for reputational management / James E. Arnold, Raymond P. Ewing --
State and local government relations: guiding principles / L. James Nelson --
Corporate governance: Operating as an open book / Ted McDougal, Kurt P. Stocker --
Career paths in public relations / Jean Cardwell, Dana Rubin --
The chief executive officer: The key spokesperson / John D. Graham --
Crisis communications : Brand new channels, same old static / Hud Englehart --
Current and continuing issues in public relations: Sustainability for business: A new global challenge / Charlene Lake, Tony Calandro --
Environmental communication: a matter of relationship, trust and planning / Susan Croce Kelly --
Relationship transformation: Shifting media boundaries / Kevin Clark --
Reputation management: Building and maintaining reputation through communications / Craig E. Carroll, Stephen A. Greyser, Elliot S. Schreiber --
Industries and organizations: The automotive industry: A race to the future / Ray Day, Stephen J. Harris --
The aviation industry and civil aviation: Flying high for business / Robert P. Mark --
The insurance industry: Reputation management in good hands / Robert P. Gorman, James M. Dudas --
The hospitality industry: Communicating with our guests / John Wallis --
Sports marketing: Champion communicators / Amy D. Littleton, Steven H. Lesnik --
Effective technology communications : Innovation that matters / Edward Barbini, Rob Flaherty --
The entertainment business : Lights, cameras, promotion / Rob Doughty --
Healthcare: Harmonizing the health care message / Richard T. Cole --
The global restaurant industry: Communication strategies / Jonathan Blum --
The retail industry: Not your father's drugstore / Michael Polzin --
The pharmaceutical industry: From promotion to constituency relations / Elliott S. Schreiber --
Consulting, technology services and outsourcing: An integrated approach to marketing and communications / Roxanne Taylor, Jayme Silverstone --
The financial and banking industry: Investing in our stakeholders / Anonymous --
The food and beverage industry: Catering to people's palates / Richard L. Nelson, Marguerite Copel --
The oil and natural gas industry: Communicating in a challenging environment / Sam Falcona --
Internal and external communications in a law firm / Mark Bain --
Practical skills and knowledge: Changing your own behavior to enhance behavioral results / Kerry D Tucker, Bill Trumpfheller --
Creativity: Powering integrated marketing communications ideas / Marty Kohr --
Writing for the ear: The challenge of effective speechwriting / Lee W. Huebner --
Writing for your audience matters more than ever / George Harmon --
Storytelling: All stories are true / Emma Caywood --
Branded content strategy: Meaningful stakeholder interaction / Sara E. Smith, Clarke L. Caywood --
Immersive 3-D virtual worlds: Avatars at work / Anders Gronstedt --
Global public relations networks: The efficacy and role of membership organizations in public relations / Gerard F. Corbett --
Conclusion: The future of public relations and integrated marketing communications / Clarke L. Caywood.
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