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1.
Yes : 50 scientifically proven ways to be persuasive / Noah J. Goldstein, Steve J. Martin, and Robert B.Cialdini. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press, 2008
Other title:
  • Yes fifty scientifically proven ways to be persuasive /
Online access:
Availability: Items available for loan: Indian Institute for Human Settlements, Bangalore (1)Call number: 658.45 GOL 000931.

2.
Marketing research Harper W. Boyd, Jr.,Ralph Westfall and Stanley F. Stasch. text and cases Text by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi AITBS Publishers 2012
Online access:
Availability: Items available for loan: Indian Institute for Human Settlements, Bangalore (1)Call number: 658.83 BOY 001661.

3.
Kotler on marketing : how to create, win and dominate markets / Philip Kotler. by
Publication details: London : The Free Press, 2000
Availability: Items available for loan: Indian Institute for Human Settlements, Bangalore (1)Call number: 658.8 KOT 001733.

4.
Localization strategies for global e-business / Nitish Singh. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge ; New Delhi : Cambridge University Press, 2012
Availability: Items available for loan: Indian Institute for Human Settlements, Bangalore (1)Call number: 658.872 SIN 001701.

5.
Why we buy : the science of shopping / Paco Underhill. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Simon & Schuster, c1999
Online access:
Availability: Items available for loan: Indian Institute for Human Settlements, Bangalore (1)Call number: 658.834 UND 001271.

6.
Marketing 3.0 : from products to customers to the human spirit / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New Delhi : Wiley ; Times Group Books, 2010
Availability: Items available for loan: Indian Institute for Human Settlements, Bangalore (1)Call number: 658.8 KOT 002686.

7.
Forbes India / Digital 18 Media Ltd. [Periodical] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai : Digital 18 Media Ltd, 2014
Other title:
  • Forbes : India /
Online access:
Availability: Items available for loan: Indian Institute for Human Settlements, Bangalore (242)Call number: P08660, ...

8.
Hindustan Unilever's "Pureit" water purifier / V. Kasturi Rangan & Mona Sinha. by
Edition: Revised: April 3, 2013.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, MA : Harvard Business School, 2012
Availability: Items available for loan: Indian Institute for Human Settlements, Bangalore (1)Call number: CS0019.

9.
The Aravind eye hospital, Madurai, India : in service for sight / by
Edition: Revised: May 15, 2009.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, MA : Harvard Business School, 1993
Availability: Items available for loan: Indian Institute for Human Settlements, Bangalore (1)Call number: CS0007.

10.
Marketing myopia / Theodore Levitt. by Series: Harvard business review classics
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business Press, c2008
Online access:
Availability: Items available for loan: Indian Institute for Human Settlements, Bangalore (1)Call number: 658.8 LEV 005354.

11.
Capturing value in the digital era / Indian School of Business. by Series: ISB Insight. v. 2 no. 1.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad : Indian School of Business, 2014
Availability: Items available for loan: Indian Institute for Human Settlements, Bangalore (1)Call number: 658.8 CAP 004211.

12.
Shoveling smoke : advertising and globalization in contemporary India / William Mazzarella. by
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Publication details: Durham : Duke University Press, 2003
Online access:
Availability: Items available for loan: Indian Institute for Human Settlements, Bangalore (1)Call number: 659.10954 MAZ 005454.

13.
Publishing journal articles / Lucinda Becker, Pam Denicolo. by Series: Success in research
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles, Calif ; London : SAGE, 2012
Online access:
Availability: Items available for loan: Indian Institute for Human Settlements, Bangalore (1)Call number: 808.066 BEC 005226.

14.
The social media handbook : policies and best practices to effectively manage your organization's social media presence, posts, and potential risks / Nancy Flynn. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco : Pfeiffer, 2012
Online access:
Availability: Items available for loan: Indian Institute for Human Settlements, Bangalore (1)Call number: 658.056754 FLY 007065.

15.
Circle of prosperity : 40th annual report, 2013-2014 / Gujarat Co-operative Milk Marketing Federation Limited. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Anand, Gujarat : Gujarat Co-operative Milk Marketing Federation Limited, 2014
Availability: Items available for loan: Indian Institute for Human Settlements, Bangalore (2)Call number: 334.6837095475 CIR 006889, ...

16.
Forbes India / by
Material type: Continuing resource Continuing resource; Format: print
Publication details: Mumbai : Digital 18 Media Ltd, 2009-
Online access:
Availability: Items available for loan: Indian Institute for Human Settlements, Bangalore (14)Call number: B00158, ...

17.
Creating new markets in the digital economy : value and worth / Irene C.L. Ng. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Cambridge University Press, 2014
Online access:
Availability: Items available for loan: Indian Institute for Human Settlements, Bangalore (1)Call number: 658.872 IRE 008183.

18.
The politics of time and youth in brand India : bargaining with capital / Jyotsna Kapur. by Series: Diversity and plurality in South Asia | Anthem global media and communication studies
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Anthem Press, 2014
Availability: Items available for loan: Indian Institute for Human Settlements, Bangalore (1)Call number: 306.30954 KAP 008388.

19.
Social media intelligence / Wendy W. Moe, University of Maryland, College Park, David A. Schweidel, Emory University, Atlanta, Georgia. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Cambridge University Press, 2014
Online access:
Availability: Items available for loan: Indian Institute for Human Settlements, Bangalore (1)Call number: 302.231 MOE 008631.

20.
Editor-proof your writing : 21 steps to the clear prose : publishers and agents crave / Don McNair. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fresno, California : Quill Driver Books, 2013
Online access:
Availability: Items available for reference: Indian Institute for Human Settlements, Bangalore: Not For Loan (1)Call number: 808.02 MCN 008743.

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